E-commerce Owner Questionnaire

Basic company information

Full name

Company name

Tax ID / VAT

Registered address

Website

Industry you operate in

Email address

Phone number

Business model and customer communication

What is your communication style with customers? (multiple answers possible)

Professional / formal

Friendly / informal

Sales-oriented

Consultative

Which parts of your business are currently automated?

Product and target customers

What problem(s) does your product/products solve?

What makes customers choose your product, and what puts them off (what is the filter for your target audience)? Reasons they buy and what generally puts people off / who is your target audience

Who are your (ideal) customers? Describe avatar types – demographics, interests, behaviour

Competition

Who are your main competitors?

What makes you better than them?

Sales support needs

Which services do you need? (multiple answers possible)

Phone order confirmation

Abandoned cart – calling and recovering customers

Calling returned / undelivered packages

Post-sale (upsell, cross-sell, subscriptions, memberships)

Calling regular customers with special offers

Surveys / Quality control

CRO optimization / CRO consulting

Chat communication with customers

Business volume and performance

How many orders do you have on average:

Daily

Monthly

What platform is your shop built on?

WooCommerce

Shopify

Custom code

What are your best-selling products?

Which upsell / cross-sell models work best for you now, and which could we apply additionally?

What percentage of abandoned carts do you have relative to purchases?

Abandoned cart %

Of those with contact details (phone/email)

What percentage of packages are returned and do you recover them in any way?

Returned/undelivered %

Do you recover them and how?

LTV (Lifetime Customer Value) – What is the value of a customer over time?

Average LTV

How often do customers return?

Financial metrics

🔒 Confidential – data used solely to prepare the offer

What is your average order value (AOV / ASV)?

What is your average customer acquisition cost (CAC)?

What is your monthly ad spend?

How do you margin your product and what is the maximum discount you offer? E.g. what is the maximum discount on a product at which you still remain profitable?

Commercial terms

What do you think would be a fair monthly fee for the services you listed? Answer can also be in % relative to additional revenue generated

✓ Thank you! Your questionnaire was submitted successfully. We will contact you shortly with a detailed offer.

✗ Something went wrong. Please try again or contact us directly.

Questionnaire for E-commerce Business Owners